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Insights & Perspectives

Ideas, research and points of view from the LIME Agency team on market research, consumer insights, and competitive intelligence.

Integrated Intelligence · September 14, 2026
From Data to Decisions: Making Integrated Intelligence Actionable

Most organizations have plenty of data and not nearly enough integration. Here is a practical framework for turning scattered signals…

Competitive Intelligence · September 14, 2026
Why Competitive Intelligence Deserves a Seat at the Strategy Table

Most companies treat competitive intelligence as a once-a-year slide deck. The businesses pulling ahead treat it as a living system…

Market Research · September 14, 2026
5 Market Research Trends Reshaping Consumer Insights in 2026

AI-assisted analysis, always-on listening, and synthetic samples are changing what "doing research" even means. Here is what we are seeing…

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