TRUCKLAB
The Real-World Consumer Experience Platform that transforms how brands connect with consumers in their natural environment. We bridge the gap between lab behavior and life behavior.
Why do 68% of launches fail despite positive research? Because conference rooms aren't kitchens. Test facilities aren't stores. Paid participants aren't real shoppers. TRUCKLAB delivers authentic environments for natural behavior and actionable truth.
How TRUCKLAB revolutionizes consumer research:
The Fatal Flaw
Your product, brand, and campaigns are planned in fluorescent-lit rooms with massive success potential. Six months later, they're failing. The reality gap between lab behavior and life behavior creates artificial responses in artificial environments, leading to missing insights that matter most.
Real-World Testing Revolution
We transform any space into a living laboratory. Beauty products in fashion trucks, tech gadgets in gaming lounges, food & beverage in pop-up bars at festivals. Four flexible formats: Mobile Units, Pop-Ups, Venue Partners, and Events. Consumers discover products naturally, not as test subjects.
Every Category. Every Context.
From beauty bars to tech lounges, wellness pop-ups at marathons to financial service kiosks at airports. We test in the environments where real decisions happen - yoga studios for beauty products, gaming lounges for electronics, shopping centers for financial services.
Complete Pre-Launch Optimization
Test everything that matters: Product experience reveals unexpected behaviors, packaging innovation exposes real-world issues, brand positioning resonates in competitive contexts, and campaign elements perform where they count. Real shelf navigation, natural interactions, authentic feedback.
AI-Powered Behavioral Intelligence
See what regular surveys can't capture. Emotional response mapping through facial coding, behavioral patterns via path analysis, conversational intelligence from spontaneous comments, and predictive modeling from hundreds of behavioral indicators. Spot trends 6 months early.