iVisual AI Predictive Engine

"Killing subjectivity, by grounding creativity in science"

Transform your visual marketing with neuroscience-backed AI predictions that drive real results.

% of daily decisions are subconscious

– Daniel Kahneman

% of buying decisions influenced by color

– Seoul International Color Expo

Revolutionize
Your Visual Strategy

Discover iVisual AI

iVisual AI Predictive Engine is a proprietary methodology of One Inch Whale

Kill subjectivity & rely on neuroscience principles

Our AI engine is built on proven neuroscience principles that drive consumer behavior

Colors & Emotion

Colors drive emotion and decisions via the brain's limbic system

Visual Processing

Visuals gain meaning through personal and cultural experiences in the visual cortex

Logic & Emotion

Color & visuals impact both emotion and logic, triggering associations

Typography

Typography influences ease of understanding through cognitive fluency

Shape Psychology

Shapes tap into emotional response, activating the brain's right hemisphere

Contrast & Attention

Contrast grabs attention by stimulating focus via the brain's alertness system

Touch Perception

Touch affects quality perception, processed in the somatosensory cortex

Purchase Decisions

Color and visuals shape perception of taste, quality, and price

The Power of Color

Electromagnetic waves – wavelength determines which color we see, reflecting off objects into our eyes

Warming Colors

Increase excitement and urgency

Dopamine release is linked to high-energy colors, driving impulsive decisions (e.g., red sales tags)

Cooling Colors

Evoke trust and calmness

Blue hues activate the parasympathetic nervous system, promoting thoughtful decision-making

iVisual AI Predictive Engine Features

Proven successful for visual communication – Based on neuroscience

Design Semiotics

We objectify and give meaning to visual executions by a scientific and data-driven screening based on color science, semiotics and predictive impact.

Brand logo analysis
Text and typographic elements
Graphic elements and shapes
Background optimization
Tone of voice alignment
Contrast elements
Implied motion

Predictive Intelligence

To detect which design characteristics evoke human attention. Simulates and quantifies gaze patterns and eye movements based on an AI algorithm.

Success Story

Heineken Case Study

From identifying unmet needs to creating winning products ready for launch in 6 months

"In a world that is increasingly complex with a need to speed-up innovations, One Inch Whale helped us to find the right balance between the agility of technology & the depth needed to take decisions."
Marketing Director, Heineken

THE CHALLENGE

Explore ideas, identify and shape a winning line extension
Create a ready to launch & scalable prototype

WHAT WE DID

Digital qualitative consumer connects
Co-creation sessions with stakeholders
Behavioral conjoint experiments
Contextual product testing
iVisual science-based analyses

OUTCOME

In less than 6 months, we were able to explore, create and validate a winning premium value proposition from idea up to GO-To-Market

Case study conducted by One Inch Whale using the iVisual AI Predictive Engine

Science-Backed Design.

Every design decision validated by neuroscience principles

Predictive Analytics.

AI-powered insights that forecast visual performance

Transform Your Visual Strategy.

Discover the power of iVisual AI